I will at this point declare an interest: as Head of Interpretation at York Archaeological Trust, the company that operates the JORVIK Viking Centre in York, it is part of my job to promote learning about and interest in our Viking heritage. I also have prior warning of a number of Sweyn-based initiatives in the pipeline for 2013. The JORVIK Viking Festival, an annual fixture in York's festival calendar for almost 30 years, incorporates a loose narrative thread that links its constituent events, and in 2013 the circumstances of Sweyn's accession to the throne will form the basis of the Festival story. The Heimkoma event in York Minster on Wednesday 20th February promises to be an especially glittering moment for Sweyn; also of interest is the presence of a Danish tourism development agency, Visit Denmark, with a prominent spot on Parliament Street for some storytelling on a 'King Forkbeard' theme. The listings all appear in the full Festival programme, currently available via the JORVIK website. I will post images and report on event format and content in due course.